At Ubreathe we’re committed to ensuring that your personal information is protected and never misused. To make better technology and experiences, we collect information through Ubreathe websites, the Ubreathe Link app and through our connected machines. We protect that information carefully and handle it with discretion. We’re open about its use and will always make you aware of the information you’re sharing. This privacy notice explains what personal data we collect and why, how we use it, the control you have over your personal data and the procedures we have in place to protect it.

Who is responsible for your personal data?

Ubreathe takes responsibility for the personal data that we hold about you.

Personal data we collect about you

It is not necessary for us to collect every personal detail about you. Our main reason for collecting your personal data is to provide and improve the service, products and experiences that you and our customers expect from us.Personal data is defined slightly differently across the world. To guarantee your privacy and the protection of your information, we define it as any information that could be used to identify you or another individual.

We collect personal data about you in a number of different ways including:

  1. Information you share with us through our website or apps, by email or phone, in person at our stores, stands and events or otherwise.
  2. Information from your online interactions through cookies and similar tracking technologies (see the Cookie Notice for further information).
  3. Information within communications from you (such as emails and live chats) and information about how you have engaged with email communications that we have sent you.
  4. Publicly available information from your social media interactions with us or posts about us.
  5. Information from our stores, stands and/or events - such as CCTV, film footage and photographs.
  6. Information through your smart device’s Bluetooth or Wi-Fi connection when you visit our stores - such as your location.
  7. Information from third party data providers to whom you have given your permission to

How and why we use your personal data

It is not necessary for us to collect every personal detail about you. Our main reason for collecting your personal data is to provide and improve the service, products and experiences that you and our customers expect from us.
Personal data is defined slightly differently across the world. To guarantee your privacy and the protection of your information, we define it as any information that could be used to identify you or another individual.

To provide products and services

This processing includes:

To provide support

From time to time, we use your personal data to help you with the Ubreathe products you own. If you have a connected product, please visit the Connected Products page for information specific to your product.

We do this by monitoring your product’s performance and sending you relevant product support communications. You can opt out of these activities at any time; see the section below titled “Your controls and choices”.

If you have the Ubreathe Link app, we help you to :

Sending you product support communications enables us to:

As part of these activities, we combine different categories of personal data that we collect about you. For example, we combine personal data from your online interactions, information you share with us, or information from Ubrethe products, for the profiling and statistical analysis of product popularity, of your behavior when you use our website or apps or of how our products are used.

How long do we keep your data?

We only keep your personal data for as long as we need to, to be able to use it for the reasons given in this privacy notice, and for as long as we are required to keep it by law.

The actual period for which we store your personal data will vary depending on the type of personal data and how it is used. For example, when you buy a product from us, we will store information about you and your purchase for at least the term of your warranty or guarantee.

To keep you updated

We love to keep you posted, whether it’s on our latest product announcements, owner offers, opportunities to test new Ubreathe products, or upcoming events. 

Ultimately, we want to make sure you’re happy with the communications you receive from us. We do this by either offering you the opportunity to opt out (e.g. service emails) or requiring you to opt in (e.g. consent to marketing emails). See the section titled “Your controls and choices” for further information.

We will contact you in various ways, including e-mail, post, SMS, in-app and push notifications, via social media platforms and by phone. We use profiling and statistical analysis to identify which communications from Ubreathe are relevant and interesting to you.
We do this through:

To protect Ubreathe and our customers

Ubreathe may also process some of the personal data that you provide to:

Our justification for handling your personal data

Data protection and privacy laws in some countries require us to have what's called a "legal basis" or "lawful ground" for handling personal data. Broadly, that means that we have to have a legal justification for handling your personal data.

To process your data we will mainly use the following legal bases:

  1. Contract – e.g. we have to process your delivery and payment details to provide you with the product that you have purchased
  2. Consent – e.g. we will send you marketing communications where you have provided consent
  3. Legitimate interests – e.g. we will process order information to detect fraudulent activities and protect Ubreathe and our customers

In some circumstances, we will need to handle your personal data in a certain way to be able to comply with our legal obligations; for example, if we receive a request for your personal data from a regulatory body or law enforcement authority.

Ultimately, the reason we handle your personal data in the way that we do is so that we can directly or indirectly, improve our products, services and your overall experience of Ubreathe as a business. Whatever our justification for handling your personal data, we make sure that we take steps to honour our commitment to protect your privacy.

Sharing and transferring your personal data

Most importantly, we never sell your personal data to anyone and only share it as outlined in this privacy notice or when you ask us to.

Sharing within the Ubreathe Group

Most of Ubreathe's processes, procedures and systems are shared across the Ubreathe Group, which means that we need to share your personal data between us. We make sure that access to your personal data is limited to those of our staff who need it, and that all staff understand how and why we protect your personal data. 

Sharing with third parties

We share your personal data with certain third party service providers. They only have access to the personal data they need to perform those services. For example, your order and delivery details will be shared with our couriers. They are required to keep your personal data confidential, must not use it other than instructed by us and must always act in accordance with this privacy notice.

The third parties providing services fall into the following categories:

We share certain personal data with third parties who help us to detect and prevent criminal activity (such as fraudulent transactions). The information we share with those third parties includes some of the information that you share with us (such as your contact details and information about the transaction), and some of the information from your online interactions (such as the IP address of your device). That information is used to determine whether a transaction could be fraudulent.

We will also share your personal data if we are required to do so by law, including in response to a legal process, such as a court order or subpoena, or to comply with other national, state, provincial or local laws.

Finally, in the process of purchasing a Ubreathe product you may interact with a third party who will be independently responsible for the personal data that you provide. For example, if you purchase a Ubreathe product under finance, your finance agreement will be directly with that third party and you should read their privacy notice(s) separately.

Your controls and choices

Where possible, we give you control over the personal data we collect about you, to ensure it is accurate and reflects your preferences. You have the right to access, update and amend personal data that we hold about you; you can do that in relation to some of your personal data through your account with Ubreathe.

We will only send you marketing communications when you have told us that you are happy for us to do so. If you have previously said that you would like us to contact you ("opted in") but would like to change or update the way that we do so, you can update your preferences by:

◦ Contacting Ubreathe customer service and stating that you would like to change or update the way that we contact you;
◦ Logging onto your account on our website and changing your preferences and information.In certain circumstances, you also have the right to ask us to:
◦ Stop using your personal data for certain purposes;
◦ Limit or restrict our use of your personal data;
◦ Remove or delete personal data about you; or
◦ Provide your personal data to a third party provider of services.

For example, you have the right to object to our monitoring of your use of our websites and connected product apps, and how you engage with our promotional campaigns and advertising online for these purposes.

Please note that those rights do not always apply and there are certain exceptions to them.

If you, or a party authorised to act on your behalf, would like to exercise any of your rights in relation to your personal data, please email [email protected]. We will send you a link to our privacy portal, using the contact details that you provide, where you will be invited to provide further information about your request and be given further information about how we will process that request.

We will also need to confirm your identity before acting on certain requests. We may not be able to respond to your request or provide you with personal data if we cannot verify your identity, or authority to make the request on someone else’s behalf.

If the law in your country allows us to impose a fee for giving you access to your personal data, or to exercise any of your other rights in relation to your personal data, we will let you know. You will not be discriminated against for exercising any of the rights that apply to you.

Protecting your data

We are committed to protecting your personal data. We use appropriate technical and organisational measures, including encryption, to protect your personal data and privacy, and review those regularly. We protect your personal data using a combination of physical and IT security controls, including access controls that restrict and manage the way in which your personal data and data is processed, managed and handled. We also ensure that our staff are adequately trained in protecting your personal data. Our procedures mean that we may occasionally request proof of identity before we share your personal data with you.

Where we have given you (or where you have chosen) a password which enables you to access any portal or account, you are responsible for keeping this password confidential. We ask you not to share your password(s) with anyone.In the unlikely event that we do suffer a security breach which compromises our protection of your personal data and we need to let you know about it, we will do so.