"Why do you keep talking about air quality?" From the CEOs Desk

Last week, someone asked me, “Why do you keep talking about air quality?

Isn’t it just… air?”

It took me back to my school days.

Every morning, my grandmother would water her plants and talk to them. Not in whispers, but in full conversations, as if they were relatives visiting for tea.

One day I asked her why. She smiled, “Beta, plants don’t just survive on air and water. They thrive on care.”

Years later, I realised the same is true for us. We’re surrounded by air all the time. Not all air is created equal: some simply fills our lungs, some fills our lives.

The majority of us spend 90% of our day inside, in spaces where windows seldom open and fresh air is rarely welcomed.

That’s where the idea for uBreathe came in: not to sell another gadget, but to find a way to invite nature back in, without waiting for perfect weather or open fields.

People say, “Oh, you make air purifiers.”

I like to believe that we're restoring the heartbeat to our slightly under-the-weather air.

Sanjay Maurya

CEO

uBreathe

Urban Air Labs